Case Studies

ISPL
Inbound Services

ISPL Support Service’s capability in providing 24x7 support

An international eCommerce and technology firm with an explosive growth trajectory needed to offer 24x7 customer support across time zones. Needing timely support at all times of the day, customers are expecting the company to be there to provide instant support.
ISPL Support Services provided a scalable, efficient and managed 24x7 phone support model with a superior global customer service experience.



The Challenge

Our client was facing some operational challenges:

1. Global Customer Base

A global customer base located in North America, Europe and Asia needed round-the-clock support.

2. Inconsistent Support Availability

Offshore support teams were understaffed.

3. High Customer Expectations

Real-time support via phone, chat and email was growing.

4. Agent Burnout & Resource Constraints

Keeping a night shift in-house resulted in productivity loss and attrition.

5. Scalability Issues

Holidays and events (events, promotions) resulted in spikes in demand

The Solution

ISPL Support Services provided a comprehensive 24x7 customer support solution to fit the client's needs.

1. 24x7 Support Services
  • Set up dedicated teams in rotational shifts
  • Provided 100% coverage with no breaks
  • Provided support through voice platform, email and chat support
2. Time zone compatibility
  • Scheduled shifts according to markets of focus
  • Provided localize support for customers
  • Minimum wait time for customers no matter where they live
3. Trained Agents
  • Product and customer service techniques training
  • Regular training initiatives to sustain quality
  • Multilingual support capabilities
4. Leverage of Technology
  • CRM helpdesk integration for ticketing systems
  • Real-time reporting tools
  • Chatbots to speedup response time
5. Scalable Workforce Model
  • On-call support for busy times
  • Quickly scale up agents for the busy periods

6. Quality checks & monitoring

  • 24/7 monitoring and controls
  • Key performance indicator (FCR, AHT, CSAT) monitoring
  • Continuous process improvements

Implementation

ISPL executed the project through a structured approach:

  • Needs Assessment & Process Mapping
  • Pilot with a Limited Time Coverage
  • Full 24x7 Channel Coverage
  • Continuous Improvement & Evaluation

This process was seamless, with little to no disruption.

Results & Impact

1.True 24x7 Availability
  • Provided support at all times across time zones
  • No more unanswered queries and downtimes
2. Faster Response & Resolution
  • 50% decrease in av. response times
  • Faster issue resolution on the first call
3. Improved Customer Experience
  • Increased CSAT
  • Increased customer loyalty and retention
4. Operational Efficiency
  • Optimization of internal resources and costs
  • Optimized resource utilization
5. Scalability on Demand
  • Seamlessly handled peak traffic during sales and campaigns
Key Benefits for the Client
  • 24x7 omnichannel support
  • Access to scalable workforce
  • More accelerated experience and brand growth
  • Cost-effective outsourcing model
Conclusion

The client now has a 24x7 enterprise-focused customer support model achieved with the help of ISPL Support Services. This has resulted in better service delivery, better customer relationships and ultimately better business.

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